It was still enamored with linear TV deals.
The old guard who owned F1, in my opinion, did a bad job with the sport. Liberty Media Buys F1Īn American company, Liberty Media, buys F1. I was there (with Patrick) and it was a lot of fun and super strange because no one seemed to know what to do with it. Then, in 2012, the brand new Circuit of the Americas hosted the first rebranded U.S. The Sport Comes Back To AmericaĪfter a disastrous end to racing at Indy, a surging NASCAR made F1 barely a necessity in the United States and there was a five-year drought. The Senna EffectĬredit to my old boss JF Musial for good timing with this Road & Track piece on how Asif Kapadia’s wonderful 2010 film Senna, covering the life and death of Brazilian driver Ayrton Senna, sparked an interest in the sport. So why now? Let’s list the reasons, in chronological order: 1. F1 is enormously expensive and American automakers have been content to race in NASCAR, with Ford/GM/Chrysler occasionally competing at Le Mans, though typically in the sports car classes (Cadillac, it’s worth noting, is going back to Le Mans with this beautiful hypercar.)
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